John Zogby, founder of the “Zogby Poll” and the Zogby companies, will discuss his latest book, “First Globals: Understanding, Managing, and Unleashing the Potential of Our Millennial Generation,” 7 p.m. on Wednesday, Oct. 9 in the Kirby Hall of Civil Rights auditorium, room 104 at Lafayette College. It is free and open to the public. A reception and book signing will follow.
An internationally respected pollster, opinion leader and best-selling author, Zogby’s recent work provides a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny.
First Globals are a transformative group and Zogby offers a clear road map for managers, marketers, change-makers, parents, and First Globals themselves.
The talk is sponsored by the Policy Studies program at Lafayette. For more information, contact W. Mark Crain, Simon Professor of Political Economy, at (610) 330-5921, firstname.lastname@example.org.
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