Pollster, Opinion Leader and Author John Zogby To Discuss Potential of Millennial Generation at Lafayette

John Zogby, founder of the “Zogby Poll” and the Zogby companies, will discuss his latest book, “First Globals: Understanding, Managing, and Unleashing the Potential of Our Millennial Generation,” 7 p.m. on Wednesday, Oct. 9 in the Kirby Hall of Civil Rights auditorium, room 104 at Lafayette College. It is free and open to the public. A reception and book signing will follow.

An internationally respected pollster, opinion leader and best-selling author, Zogby’s recent work provides a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny.

First Globals are a transformative group and Zogby offers a clear road map for managers, marketers, change-makers, parents, and First Globals themselves.

The talk is sponsored by the Policy Studies program at Lafayette. For more information, contact W. Mark Crain, Simon Professor of Political Economy, at (610) 330-5921, crainm@lafayette.edu.

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Kathleen Parrish
Associate Director of Media Relations
Lafayette College
Communications Division
Easton, PA 18042
parrishk@lafayette.edu